The more you keep your flower shop in the public eye, the more rewarding the effort will become. Keeping a positive, energetic energy around your flower shop helps tremendously. Always portray an optimistic, confident image when you are out of your shop and in the community. You are still representing your local business. Below are five things to do to put forth an even more progressive shop image and to help reach new segments of your local population. Do not ever think that just because you floral shop doors are open for business, that "everyone" knows you are open and the location of your shop. Marketing your floral business will always be in your job description.
1.) Join your local Chamber of Commerce. Becoming known to the Chamber of Commerce will give local support from like business minds. They can recommend you as a reputable flower shop. Joining the Chamber of Commerce lends credibility to the business you are promoting. The Chamber of Commerce also is also known to hold "business socials" where new businesses are introduced into the community. Attend these socials and support other local businesses. By supporting other local businesses, you are supporting yourself as well.
2.) Invest in advertising material. Do not just do this on a whim. Set an advertising budget for each fiscal quarter or for the year, whatever suits your needs. Calendars, pens with your name on them, are examples. So do not feel badly when you take your banking institution's pen by accident. They want you to. It has all their pertinent information on it. Do skimp on your business cards. Make sure your cards are creative and reflect your business image.
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